 What Color is Your Website?
Color matters. Perhaps not to everyone who visits your website, but probably to at least 50% of them. Color helps tell your story. It brings emotion and visual impact. It can create a sense of urgency, or the feeling that things are in control.
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Does Your Email Address Matter?
Recently, I received an email notifying me that my company had met the qualifications to be certified to participate in the state supplier diversity program allowing me to bid on state contracts set aside for minority-owned small businesses. The sender of the email was ben.greer @ ct.gov. Needless to say, I was happy to finally hear something about an application that had been submitted months and months ago to a nameless, faceless, government agency. One click on the link embedded in the email and I had a nice, official certificate showing on my computer display.
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Making Email Work: Subject Lines
Let's face it, we all use it. Email is fast, simple and vital in today's business environment. Still, not every email makes its way to your intended receiver and that is a problem.
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