What Color is Your Website?

Thursday, 23 May 2013

Does a nickel matter?

For several years, we've priced our support and hosting plans at $9.95, $29.95 and so on. But frankly, we think the practice of knocking off pennies to trick the brain into thinking smaller numbers is just silly. You're smart, we try to be intelligent. So, from now on, our plans will be rounded to whole numbers, like $10, not $9.95. Yes, it gives us a five cent raise. If you think this is a mistake on our part, please drop us a note via our contact form to tell us why.

Customer Sites

East of the River Chambers of Commerce Association

The East of the River Chambers of Commerce Association assists member chambers in promoting the economic, commercial, industrial professional, cultural and civic welfare of the region by coordinating legislative initiatives and sponsoring business programs to address areas of mutual benefit and concern.

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Does Color Matter?

color-wheel

Color matters. Perhaps not to everyone who visits your website, but probably to at least 50% of them. Color helps tell your story. It brings emotion and visual impact. It can create a sense of urgency, or the feeling that things are in control. The colors you choose can tell a lot about your, your business, and your approach. With all that going on, why wouldn't you take your color choices very seriously?

What follows is a simplified approach to color choices and some of the meanings attached to them. Please note that color meanings are subjective and are strongly influenced by cultural background and current trends.

The colors of other websites in your industry matters as well. Think: will customers expect you to present a certain appearance? Or, can you break the rules and use color and design to differentiate yourself.