Does Color Matter?
Color matters. Perhaps not to everyone who visits your website, but probably to at least 50% of them. Color helps tell your story. It brings emotion and visual impact. It can create a sense of urgency, or the feeling that things are in control. The colors you choose can tell a lot about your, your business, and your approach. With all that going on, why wouldn't you take your color choices very seriously?
What follows is a simplified approach to color choices and some of the meanings attached to them. Please note that color meanings are subjective and are strongly influenced by cultural background and current trends.
The colors of other websites in your industry matters as well. Think: will customers expect you to present a certain appearance? Or, can you break the rules and use color and design to differentiate yourself.